Here is the official web site for E3: http://www.e3sparkplugs.com/
I purchased 12 of these plugs to do both my Jeep's this weekend. Out of the 12, 3 were defective. No joke... 25% of the plugs I bought were duds.

Before you ask, they are designed to be pre-gaped. No Gaping required. It even says on their site and advance auto parts site.
After returning the duds for another 3, I was able to put them in and had no problems. I actually did notice the difference in performance more in my automatic Wrangler (2002 4.0L 3-speed w/o overdrive) than my 6-speed Rubicon.
So my review of these:
They are definitely a good plug, especially for a sluggish automatic. My Rubicon does feel a little more peppy as well.
If you are going to shell out the extra money and buy them, make sure you buy extras with a plan to return them in case you get a few duds. I mean what are the odds that 3 out of 12 plugs would be defective?